let’s makea differencetogether
Good hair inspires confidence. It doesn't solve everything. Mental health is a topic we care deeply about. 1 in every 5 people are affected by mental illness, and we give a sh*t about funding professionals who are on a mission to make a difference.
For every purchase made, we donate to the Brain & Behavior Research Foundation who help alleviate the suffering caused by mental illness by awarding research grants to world-renowned scientists who ultimately enable people to live full, happy and productive lives.
Learn more about the BBRF here.
sustainablepackaging
Pure glass. Recycled wood. Plastic made from everyday items – recycled, collected, cleaned, and reprocessed into new packaging or materials. All of our packaging meets EU standards, and our plastics use +10% PCR, which saves up to 65% of the energy it takes to source and produce virgin plastic, extending the resource lifespan and reducing environmental impact.
premiumingredients
Product performance, period. We continuously travel the world to find premium ingredients that give you the best results. Sourced alongside our MAJOR chemist, we choose ingredients with intent and performance in mind. We've become certified lab geeks. Our passion for the science means you get the absolute best - no generic polymers or PEG-heavy stock formulas that seem to flood the market.
Only one way to find out.
